Estimates ad budget based on target glance views and historical data analysis.
This budget planner estimates the sponsored ads budget (or the spends needed) for an advertiser based on the target number of total glance views expected by the advertiser.
Then using the historical cost-per-click data, the planner computes an estimate of the budget or the adspend the advertiser would need for achieving the said number of glance views (ad clicks) through advertising.
Frequently Asked Questions
A visit to the detail page of any product (ASIN) on Amazon counts as a single "Glance View". "Page-views" or "Detail-page views" or "Glance View" are different ways to refer to the same metric.
This budget planner estimates the sponsored ads budget (or the spends needed) for an advertiser based on the target number of total glance views expected by the advertiser. The planner accepts the target growth in glance views as the key input. The planner then based on historical data, predicts the glance views that would be obtained organically (without advertising) and the incremental glance views that would need to be generated through advertising. Then using the historical cost-per-click data, the planner computes an estimate of the budget or the ads pend the advertiser would need for achieving the said number of glance views (ad clicks) through advertising.
The budget planner provides trailing 3 months performance data as reference, and then involves the following steps: The planner asks for the 'Planned growth' which the advertiser expects in glance views in the next 3 months. The growth should be entered considering the 'last completed month' as the baseline. For instance, if the last completed month is Jul-20 and the advertiser got 1000 glance views in that month, then the planner expects the growth expected in August, September and October on considering 1000 as the baseline (for instance, a growth of 10%, 20%, 30% will imply 1100, 1200, 1300 glance views for the next 3 months respectively). The planner also displays the historical percentage of glance views, the advertiser has got on an average. There is an option to edit the historically computed value manually. The historical cost-per-click value for the advertiser is also pre-filled in the planner. The category range for cost-per-click is also provides as reference, with an option to edit the pre-filled values
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